The project is part of a sweeping reform
and investment programme dubbed “Vision 2030“, the brainchild of Crown
Prince Mohammed bin Salman, who also attended the launch ceremony at the
site on Saturday evening.
Authorities have touted the 334-square
kilometre (130 square mile) project in Qiddiya, southwest of the
capital, as the kingdom’s answer to Disneyland.
Its first phase, which includes high-end
theme parks, motor sport facilities and a safari area, is expected to
be completed in 2022, officials say.They hope the park will draw in
foreign investment and attract 17 million visitors by 2030.
The kingdom this month hosted its first
public film screening in over 35 years, having lifted a decades-long ban
on cinemas last year.
In February, Saudi Arabia’s General
Entertainment Authority said it would stage more than 5,000 festivals
and concerts in 2018, double last year’s figure, and pump US$64 billion
(53 billion euros) into the sector in the coming decade.
Saudis currently splurge billions of
dollars annually to see films and visit amusement parks in neighbouring
tourist hubs like Dubai and Bahrain.The kingdom has also sought to court
investors with three hi-tech “giga projects“, funded in part by its
sovereign wealth fund.
Aside from Qiddiya, the kingdom has
unveiled blueprints for NEOM – billed as a regional Silicon Valley to be
built from scratch – and a reef-fringed resort destination on the Red
Sea.
Skeptics have questioned the viability of the projects, worth hundreds of billions of dollars, in an era of cheap oil.AFP.
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